Стереотипи в структурі рушійних сил суспільної думки
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Дата
2017
Назва журналу
Номер ISSN
Назва тому
Видавець
СумДПУ імені А. С. Макаренка
Анотація
В статті аналізується місце і роль стереотипів в структурі рушійних сил суспільної думки, їх зв'язок з потребами, інтересами, ціннісними орієнтаціями, соціально-психологічними установками. Автор приходить до висновку, що становлення суспільної думки здійснюється за своєрідним ланцюгом: потреби – інтереси – ціннісні орієнтації – установки – стереотипи. Така послідовність розглянутих утворень складає свого роду код реакції або функціонування суспільної думки. Розшифрувати зміст цього коду – значить підійти до самих спонукальних причин, які викликали динаміку і активізацію даної думки, краще зрозуміти її специфіку та властивості, з’ясувати можливі напрямки її розвитку і прояви у майбутньому.
The article analyzes the place and role of stereotypes in the structure of the driving force of public opinion, their relation with the needs, interests, values, sociopsychological attitudes. The basis of the judgments and assessments of public opinion are the needs and interests of the masses. However, the nature, orientation, style and emotional public opinion are influenced by extraordinary value orientation. But public opinion would not have been so prompt in their responses to a variety of facts, events and processes if it had revived each time only under the direct influence of the needs, interests or values. This happens because in addition to these factors the nature of social psychology of the masses provided two active assistants that can significantly reduce the formation of public opinion, it is the formulation of its estimated-value treatment to certain events and facts. These assistants are considered to act as social and psychological attitudes and stereotypes. The author concludes that the emergence and formation of public opinion are carried out by the chain system: needs - interests - the value orientation – installation - stereotypes. Thanks to this sequence (either explicitly or implicitly, in the expanded or collapsed form) in the dynamics of public opinion formation the circuit of considered ingredients declares itself. The links of the chain, taken in the system of communication and interaction with each other, constitute a sort of code or a reaction manifested itself in a steady state of public opinion. To decrypt the content of this code – is to see the motives that caused the dynamics and the revitalization of this opinion, to understand better its characteristics and properties, possible directions of its development and manifestations, not only in the present but in the future.
The article analyzes the place and role of stereotypes in the structure of the driving force of public opinion, their relation with the needs, interests, values, sociopsychological attitudes. The basis of the judgments and assessments of public opinion are the needs and interests of the masses. However, the nature, orientation, style and emotional public opinion are influenced by extraordinary value orientation. But public opinion would not have been so prompt in their responses to a variety of facts, events and processes if it had revived each time only under the direct influence of the needs, interests or values. This happens because in addition to these factors the nature of social psychology of the masses provided two active assistants that can significantly reduce the formation of public opinion, it is the formulation of its estimated-value treatment to certain events and facts. These assistants are considered to act as social and psychological attitudes and stereotypes. The author concludes that the emergence and formation of public opinion are carried out by the chain system: needs - interests - the value orientation – installation - stereotypes. Thanks to this sequence (either explicitly or implicitly, in the expanded or collapsed form) in the dynamics of public opinion formation the circuit of considered ingredients declares itself. The links of the chain, taken in the system of communication and interaction with each other, constitute a sort of code or a reaction manifested itself in a steady state of public opinion. To decrypt the content of this code – is to see the motives that caused the dynamics and the revitalization of this opinion, to understand better its characteristics and properties, possible directions of its development and manifestations, not only in the present but in the future.
Опис
Ключові слова
суспільна думка, потреби, інтереси, ціннісні орієнтації, соціально-психологічні установки, стереотипи, public opinion, needs, interests, values, social attitudes, stereotypes
Бібліографічний опис
Корнієнко, О. Стереотипи в структурі рушійних сил суспільної думки [Текст] / О. Корнієнко // Філософія науки: традиції та інновації : науковий журнал / Міністерство освіти і науки України, Сумський державний університет імені А. С. Макаренка ; редкол.: Н. В. Кочубей, В. А. Косяк, Є. О. Лебідь [та ін.]. – Суми : Вид-во СумДПУ імені А. С. Макаренка, 2017. – № 1 (15). – С. 49–59.